Red Bull

We need to talk about Red Bull. At every other outpost in their multi-club empire, their motivations are pretty unambiguous. At Leeds United? Less so.…

Back in the summer, Leeds United fans were concerned when The Whites announced that Red Bull’s next footballing venture would be their beloved club. The…

Red Bull are famous – or infamous, depending on your point of view – for their multi-club model, which was one of the first of…

Leeds United are yet to really reap the benefits of their record breaking sponsorship deal with Red Bull but that could change in the coming…

There is a case to be made that Leeds United have one of the most powerful and influential ownership groups in world football. The San…

Following Red Bull’s investment in Leeds United over the summer, it will be interesting to see whether that could help facilitate a return to Salzburg…

Red Bull and 49ers Enterprises are among the richest owners in football, worth around £5bn and £20bn each. But that is dwarfed by the wealth…

One of the reasons some Leeds United fans locked horns with Red Bull following their minority investment was apprehension that they could become just one…

Leeds United are a big fish in a small pond in the Championship when it comes to the commercial income that feeds Daniel Farke’s transfer…

Leeds United investors Red Bull are not afraid of making enemies in football. But even by their standards, naming Jurgen Klopp as their head of…