Simon Jordan has explained to TalkSPORT on Thursday (12.30PM) that Leeds United spending a fee of £35.5million to sign Georginio Rutter does not surprise him – or make him say “wow”, given the amount clubs receive in TV money.

Rutter, 20, is on the verge of completing a move to Elland Road this week. Florian Plettenberg says that Leeds have agreed a move worth £35.5million with add-ons included, and have agreed a deal until the summer of 2028 for Rutter.

A club-record transfer, far eclipsing the fee that saw Leeds bring in Rodrigo from Valencia for £27million in 2020. But, ex-Palace chairman Jordan has explained why he does not believe it is a “wow” signing, and it does not surprise him.

The Yorkshire Evening Post reported in the summer that Leeds received a fee of £115.1million in cash from the Premier League for TV rights. An enormous amount. Obviously, part of that goes on transfers and Jordan gave his view.

TSG Hoffenheim v VfL Wolfsburg - Bundesliga
Photo by Simon Hofmann/Getty Images

“Let’s be clear; the club gets £120million from opening gates from Premier League, plus from TV companies. They can afford to be spending £30, £40, £50million per season,” Jordan says. “I don’t look at (the Rutter deal) and say; ‘wow’.” 

Jordan explains Leeds signing Rutter does not make him say wow

A deal for Rutter is likely to be announced in due course. Leeds have been willing to spend on Cody Gakpo and Charles De Ketelaere so there is money in the bank. Jordan is right; it shouldm’t be surprising Leeds can spend this much.

But it is exciting for Leeds fans in the player they are getting. Rutter is explosive. A player that can produce something out of nothing. He has magic in his boots and the potential to become a serious player in the Premier League.

TSG Hoffenheim v VfL Wolfsburg - Bundesliga
Photo by Christian Kaspar-Bartke/Getty Images
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